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What is Community Ecommerce? – Our South West Market -How it works and how you can benefit !

Our South West Australia

Dear all,

I couldn’t help myself with this blog photo. I’m pretty sure they are looking at the Our South West Market website given their level of excitement. Intrigued about this new community online idea we have been talking about? Well here are the essentials you need to know.

What is Community Ecommerce?

Online Shopping is not a new concept by any means, but the idea of Community Ecommerce is a new derivative of this model. The “Community focus” (the South West region), of the initiative, draws all businesses and services of a region together on a centralised digital “Market” platform for the combined purposes of cooperatively marketing & selling services and products online. There is no limit to what can be sold on a community ecommerce platform, as we can also sell professional appointments and business bookings alongside a broad variety of  business products.

The community ecommerce concept:

  • centralises all web development work
  • shares the cost of expensive technology / software, add ons & upgrades
  • offers payment security for credit card purchases
  • provides ongoing website maintenance and local, contactable tech support
  • offers online compliance to all businesses
  • provides a supercharged community marketing and advertising campaigns
  • provides hands on business development support
  • provides marketing content highlighting individual vendors and available specials
  • improves online traffic to individual businesses and services
  • Increases small business visibility online in a vast internet
  • provides a delivery option for the region & also connects to existing delivery services
  • protects the south west small independents / producers from unfair technological monopolising by the big online retailers and large supermarket chains.
  • Increases purchasing and delivery of local produce over other imported options.

Our South West Market is therefore a South West supercharged “Support Local” online campaign to revive a region.  Our South West provides every business with a prominent online presence, an extensive marketing plan, an ability to sell products and services, and the ability to deliver South West produce locally. So nobody is going to miss your business if its on the on Our South West Market.

As a social enterprise, we choose not to exploit our position with crippling commissions that amazon and charge. With the help of  potential community grant support, we can offer a free service until the end of 2020.  Beyond Covid 19 Our South West offers a socially responsible service in the future that gives back to the community. Our South West Pty Ltd is specific to the needs of the south west, we understand the local people and businesses and have the means to make Our South West and their businesses a success in struggling times.

So Join Us in creating a sustainable region and supporting south west businesses and services in a time of crisis.

Time for a New Normal!

Kind Regards

Emma Morgan

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The New Normal – how far can you stretch your imagination & steroidal caterpillars!

Our South West Australia

A big welcome to a somewhat shell shocked but resilient South West Region,

The COVID 19 pandemic has most definitely hit the South West hard. Tourism and Hospitality being the worst hit across the board and these are two of the South West’s main economic Industries. Its hard to believe that on March 13th I was holding a Youth forum with 13 speakers – for 100 high School students  – on the topic of  how the Busselton Margaret River Airport Development will impact industries. Now on April 19th the excitement of the Jetstar flights has most definitely disappeared and we have airlines struggling to remain viable in Australia without Government support.

Yet in the midst of  the dire daily news of job loss, illness and economic down turn comes small but consistent glimmers of hope in the South West. That hope has declared itself in the guise of a fighting community spirit, flexibility, creativity and a region’s willingness to stretch beyond what was thought possible. Situations thought outrageously “end of world”, such as closed borders and closed shops, has not brought the South West to a complete standstill just yet.

When a community can no longer look outward to Global enterprise and opportunity, it rapidly and dramatically has to focus on  a local market base of which it may have ignored for many years. To do this now requires some ingenuity, lateral thinking and almost completely scrapping the “old way” and rewriting your business plan from scratch.

Creating Our South West Directory and Market, has allowed me to observe and admire the amazing transformations of many local businesses to creatively adapt to this “wackadoodle Covid 19 era”. I could almost actually hear peoples brains ticking and ideas popping each day, as one by one, each business recreated themselves like a caterpillar on steroids – breaking out of their sheltered cocoon and launching with wings still damp, into an unknown economy.

Its been a relief to also see a marked shift toward adaptable working hours, home office options and real consideration for peoples right to work in ways that suit their own needs and families – not the 9-5 treadmill of a past industrial age that has been hard to shake off. Everybody actually has a way that they work best, so surely allowing employees to align themselves with this higher self, only aids company profitability and output. Lets hope this positive element of change has been well noted. Productivity does not always correspond to sitting in an office for 7.5hrs a day.

As Our South West Directory and online Market takes shape, I can also see another real shift for our region. A shift to a combined coexistence of shop front and online business, which is enormously additive for all businesses and services way beyond the pandemic era. By thinking outside the box, every business has now been forced to conquer the “online” option and create a product line that suits this medium. In doing so they’ve realised that in fact there was a whole new path to market that they hadn’t even tapped into yet.

Watching gyms, music teachers, and yoga instructors, suddenly realise that in fact they can reach anybody with their online classes and that they are not just the sum of their immediate surroundings. Cafes and Shops are now seeing that you do not have to be reliant on just attracting the customer into your bricks and mortar space, and that the delivery side line was always an option demanded by customers here, but never previously achieved well in the region. So we are starting to see a stretching of the imagination and perhaps for the first time in the South West, the willingness for our economy to try something completely new and out of the comfort zone.

As a customer, to be honest, I think I just found my new comfort zone! I’m living in a beautiful regional town and I suddenly have all the convenience of a city from an access point of view. Maybe it was time for a new normal and I sincerely hope that the new normal continues well beyond this pandemic. I’m looking forward to seeing what other initiatives pop up as we traverse this new landscape – historically great change always seems to come from great hardship. As we move toward ANZAC day, I imagine that notion is well understood by all Australians and indeed this will be another time in our history that will make us ponder and contemplate for many years  to come.

The Our South West Directory and Market is now open, free and accessible to all businesses and services in the South West. How you choose to use this online tool will be up to your imagination and inspiration. I look forward to seeing more caterpillars on steroids !

Best Wishes

Emma Morgan

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Yoga Instructor Mandy Lancellas guides us in a VIDEO through the “alternate nostril breath technique” – helping to calm our nervous systems.

Our South West Australia

Reducing overall anxiety & keeping some sense of normality despite being at home :

In times like these we need to be mindful of keeping our nervous system in balance. The nervous system maintains homeostasis by controlling and regulating all the body systems. Practicing Yoga is a great way to achieve this, it helps us get out of our busy minds, into our body and aware of our breath.
(Feel free to join us for a LIVE Online yoga session anytime – we also offer yoga for over 50’s!)
I would like to share a simple breathing exercise which we often practice at the end of our asana practice (physical yoga practice) which you can use anytime..
 Alternate Nostril Breathing ~ Nadi Shodhana  
There are several different styles of Nadi Shodhana, but they all serve the purpose of creating balance and regulating the flow of air through your nasal passages. In fact, the term Nadi Shodhana means “clearing the channels of circulation.”

Benefits of Alternate Nostril Breathing
With just a few minutes of alternate nostril breathing, you can restore balance and ease in the mind and body. Sometimes when we feel frazzled or find ourselves doing too many things at once, it’s because energetically, we are out of alignment. This breath is great for restoring that necessary balance.

In addition to calming the mind and reversing stress, alternate nostril breathing also:

  • Improves our ability to focus the mind
  • Supports our lungs and respiratory functions
  • Restores balance in the left and right hemispheres of the brain, and clears the energetic channels
  • Rejuvenates the nervous system
  • Removes toxins

Whether you’re nervous about a project or presentation, anxious about a conversation, or just generally stressed out, Nadi Shodhana is a quick and calming way to bring you back to your center.

Nadi Shodhana Practice

Next time you find yourself doing too many things at once, or you sense panic or anxiety begin to rise, move through a few rounds of alternate nostril breathing. It’s a great way to hit the reset button for your mental state.

  1. Take a comfortable and tall seat, making sure your spine is straight and your heart is open.
  2. Relax your left palm comfortably into your lap and bring your right hand just in front of your face.
  3. With your right hand, bring your pointer finger and middle finger to rest between your eyebrows, lightly using them as an anchor. The fingers we’ll be actively using are the thumb and ring finger.
  4. Close your eyes and take a deep breath in and out through your nose.
  5. Close your right nostril with your right thumb. Inhale through the left nostril slowly and steadily.
  6. Close the left nostril with your ring finger so both nostrils are held closed; retain your breath at the top of the inhale for a brief pause.
  7. Open your right nostril and release the breath slowly through the right side; pause briefly at the bottom of the exhale.
  8. Inhale through the right side slowly.
  9. Hold both nostrils closed (with ring finger and thumb).
  10. Open your left nostril and release breath slowly through the left side. Pause briefly at the bottom.
  11. Repeat 5-10 cycles, allowing your mind to follow your inhales and exhales.

Steps 5-9 represent one complete cycle of alternate nostril breathing. If you’re moving through the sequence slowly, one cycle should take you about 30-40 seconds. Move through 5-10 cycles when you’re feeling stressed, anxious, or in need of a reset button.

Tip: Consistency is helpful, so try to match the length of your inhales, pauses, and exhales. Start with 4 counts in and 4 counts out and a short pause between breaths.

Our South West Australia

Kind regards,

Mandy Lancellas
Devahiti Yoga WA
Email: moc.liamgnull@sallecnalm
Mobile: +61475057294
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How to thrive through uncertainty – overcoming anxiety and fear TODAY for a calmer future TOMORROW – great advice from Psychologist Joanne Edmond

Our South West Australia

Blog Content kindly Provided By Joanne Edmond from Core Psychology

How to Thrive through Uncertainty

There are not too many times in our history that we can observe a time that we as people have collectively in our community and across the globe felt the same feelings. Fear is the main word I have heard people describe in the last few weeks and it is completely understandable as we try to make sense of difficult situations and what might become the future. There are numerous things we can do to reduce the feelings of overwhelm, but first let us understand fear and anxiety a little more.

Fear is our natural response to things or situations that are uncertain and is important in protecting us from further fear or threat. However, when fear becomes overwhelming or the constant chatter and feelings it can lead to anxiety. In some cases anxiety and fear can improve our performance when we understand it well and can allow us to adapt to changing environments.

If left unchecked anxiety, fear and stress can change our brain form a calm state to that where we operate from tan alarm state or survival system. When this alarm system is turned on constantly another part of our brain system reduces in capacity, our smart brain and this part of the brain helps us to think rationally, solve problems and learn (pre-frontal cortex and hippocampus). When our alarm system is turned on in shock, fear and anxiety cortisol is released which is a stress chemical, our heart rate increases and both sleep and our digestion systems change getting us ready for our primal survival responses to fight, flight or freeze. As fear helps us to avoid dangerous situations in the future. In these time we can’t learn very well if at all as the pre-frontal cortex or smart brain doesn’t have all the information it needs to accurately predict the future as emotions are flooded and we get cloudy thinking and we can go back to default or unhelpful behaviours. One of these it turning to the media as we think we need this information to make future decisions, but it’s creating more fear and flooding. Another example is we decide to just let the day unfold as things are overwhelming when in fact what we need to regulate our emotions is to set schedules and routines and stick to them.

We have an opportunity as a community to thrive through this uncertainty and the research is clear on how we can do this.

We get into the right mindset, a powerful place for change and we have honest acceptance of the harshness of our current reality and say, “we are all in this together, but it’s going to be tough”. This thinking calms the brains alarm system and takes us into problem solving.

We start a positive social contagion where we generate healthy ideas in social platforms and focus on one thing or idea at a time as fewer things or tiny behaviours have the greatest affects. We ask questions as a community such as, “what are we doing together to create shared goals. This platform created by Emma is a great example of working together for the ultimate purpose of connecting and support along with shared healthy ideas.

We start one habit this week, which is self-care, it’s not always an automatic response as we have so many carers among us. However, if we continue to go, go. Go there will be more burn out so to thrive through this self-care is paramount. Send these messages of positivity to one another, look out for one another as this also has a calming effect on the brain. Visualise filling up your self-care cup with some of these things.

1 Empathise with others, as people feeling heard, calms down the brain along with your own brain, we get the feeling that we are connected.

2 Acceptance of things we cannot change and helping ourselves stay in the present moment. We can do this through mental dumping. Saying things to self like “right now I’m feeling sad or anxious 8/10. This validates our own feelings and experience and puts the breaks on the stress/alarm response.

3 Calm breaths and mindfulness, inhale for 6 counts, hold for 6 counts and exhale for 6 counts (6,6,6). Set reminders in your phone and share messages for others, ( stop and B) as when changes are happening rapidly we forget to breathe and full “stop B” reminds us to stop and breathe or simply just B. Imagine this social contagion of calm and connection.

There are many other self-care practices and if you and your loved ones could select just one thing to focus on this week and share what your doing with others we can stay socially connected while physically distancing.

And finally, we are all in this together and we can thrive in uncertainty.

Joanne Edmond


B.A. Psychology, P.G. Dip Psychology, Assoc MAPS

08 9750 5413


Our South West Australia

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Strive to Revive – tips and advice for now and beyond covid-19 – from Physiotherapist Trevor Lawrence-Brown

Our South West Australia

Blog content kindly contributed by Trevor Lawrence-Brown  -Down South Physio  & Sports Rehab

Strive to Revive!

Due to the current pandemic these past few days have been some of the most thought provoking of my career. Not in terms of normal “clinical” problem solving, but for strategies to assist our community, the staff, fellow colleagues, local businesses and all our patients as a whole. 

As an experienced Musculoskeletal and Sports based Physiotherapist I am usually face to face with 25-30 different people daily. Applying skills for diagnosis, injury mechanisms, manual therapy, anatomical pathology, pain status, rehab plans and mental health.

COVID – 19 has driven us to suspend all normal hands on appointments and rehab sessions. This has driven us towards “Telehealth” – meaning online video consults and phone conversations. These are not new concepts and have been used effectively by healthcare professionals for quite some time. It is mostly a shift in terms of the requirements for delivering physiotherapy treatments, as we move towards social distancing and controlling the viral spread.

I want to stress that Physiotherapy practices and other Allied Health clinics are not all closed, more adapting to the situation. We’re hoping to continue support for frontline Hospital healthcare workers and GPs, as well as following the guidelines for recovery of this health crisis. Over the next few weeks we will provide updates for:

  • the development of Telehealth
  • How the community can gain access to this service.
  • How Injuries and chronic pain conditions can be managed effectively through video link
  • The specifics of self-management for your musculo-skeletal health.

It goes without saying that maintaining connectivity is also vital for our social well-being…..more so than ever!

I would like to extend my gratitude to Emma Morgan and Justin Liu for setting up this resource. These situations can have a silver lining due to increased efforts for our fellow persons.

Any queries please see the contact information listed on the website.

Kind regards


Trevor Lawrence-Brown

Musculoskeletal Physiotherapist, APAM

Mast.Physio | Manip.Ther

Sports Rehabilitation

Our South West Australia

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A message to the WA Premier regarding Easter and non essential travel to the South West Region

Our South West Australia

Letter sent to the WA Premier regarding community concern about the Easter period – Libby Mettam MLA

Dear Premier

Thank you for your encouraging statement around the cancellation of intrastate travel to the South West Region and other parts of regional WA.

Please find attached and below an email I sent to the Ministers for Health and Tourism on Monday regarding this important matter.

There is high concern in the South West, in particular my electorate which includes the Augusta – Margaret River Shire and City of Busselton around how to manage an inevitable influx of visitors during the period of the pandemic. In the City of Busselton there is in excess of 15,000 rooms and 1,200 holiday homes (with capacity 6-8).

I have spoken to front line workers at Bunbury Health Campus who have expressed concern about their capacity to cope with anything more than the natural increase of residents returning to their homes at this time.

I am therefore seeking your support to provide some restrictions on our major roads via WA Police, appreciating the fact there would need to be a procedure for identifying essential and non-essential travel.

It would be important that this process is put in place ahead of this Friday given the anticipated movement of visitors to this region ahead of Easter and in light of the effective shift towards home schooling and the school holidays.

I have also spoken to the Mayor of the City of Busselton and President at the Shire of Augusta Margaret River and they are seeking guidance on how such measures could be effectively enforced and whether they can utilise emergency powers to close or limit accommodation in support of this effort. They also recognise that any measures and direction would need to be undertaken ahead of Friday.

As the local Member for this Region and in recognition of the need to work co-operatively with Government during this period, please don’t hesitate to contact me if I can assist on this matter.

Yours sincerely

Libby Mettam MLA

Member for Vasse

Shadow Minister for Transport; Shadow Minister Assisting the Leader

16 Prince St, Busselton 6280; PO Box 516, Busselton 6280

T: (08) 9752 1949 | F: (08) 9752 3949 |